Why Liberals Are No Fun by FRANK RICH It wasn't in prime time, and the ratings weren't even on the charts. But in the 24/7 broadcasting arena of political talk, where liberals are on the losing side at least 22/7, they must take whatever scraps they can get. For them, it was a rare red-letter day when Al Franken, appearing on Book TV on C-Span 2, landed a rhetorical uppercut to the jaw of Liberal Nemesis No. 1, Bill O'Reilly, and left him even more senseless than usual. How can Democrats be so ineffectual in the media in which they would seem to have a home-court cultural advantage? The talk-show playing field is littered with liberal casualties: Mario Cuomo, Alan Dershowitz, Phil Donahue. Why waste money on more broadcasting flops? The conventional wisdom has it that liberals will never make it in this arena because they are humorless, their positions are too complicated to explain, and some powerful media companies (whether Mr. Murdoch's News Corporation or the radio giant Clear Channel) want to put up roadblocks. Others argue that liberals are so down and out that they don't even know what they believe any more. "The reason conservative media outlets work is that they have a mass audience united by a discrete ideology," says Tucker Carlson, who affably represents the right on CNN's "Crossfire" and is one of those I've queried about this topic in recent months. "They believe in nine things. They all know the catechism." In Mr. Carlson's view, Democrats are all over the ideological map in the post-Clinton era, and there can be no effective media without a coherent message. But the case against liberal talk success isn't a slam-dunk. After all, conservatives have their talk-show fiascos too, as evidenced by MSNBC, the lame would-be Fox clone that, as the comedian Jon Stewart has said, doesn't "deserve all those letters" in its name. MSNBC's just-canceled right-wing star, Michael Savage, drew smaller audiences on the channel than Mr. Donahue did. What's more, there actually are liberals who retain a sense of humor (witness Mr. Franken, Mr. Stewart and Michael Moore), while conservative stars are not infrequently humor-free (witness Mr. O'Reilly). Norman Lear goes so far as to argue that liberals are intrinsically funnier than conservatives. "Most comedy comes from those who see humor in the human condition," he says. "Most who traffic in the stuff could be called humanists. The far-right talk hosts spew a kind of venom and ridicule that passes for funnybone material with the program executives that hire them." If humor doesn't bring liberals talk-show success, is the problem that they lack rage? Cal Thomas, the conservative columnist and Fox host, speaks for many when he argues that "liberals don't have the anger" that conservatives have stored up from their years in the political and media wilderness. But this, too, is changing: Pinch most Democrats these days, and they'll vomit vituperation about President Bush as crazed as that of some Clinton haters of a decade ago.� http://www.nytimes.com/2003/07/20/arts/20RICH.html